Here's a write-up about why the Gatchaman movie isn't doing so well
http://headlines.yahoo.co.jp/hl?a=20130 ... 02-ykf-entAnd for those who don't read Japanese, here's a quick translation:
Live action “Gatchaman”, the Firebird crashes and burns! Mediocre use of source material angers fansAlthough starring big names such as Tohri Matsuzaki and Ayame Gohriki, the live action movie “Gatchaman” is not performing well in theatres. As a popular animation becoming a motion picture, the name is well known, but it hasn’t been able to bring in much of an audience.
“Gatchaman” was released in 307 theatres on August 24th but over the first two days, sales were limited to 115.69 million yen (approx. $1.15 million). According to a veteran producer of Japanese films, “It also depends on production costs but generally in Japan, a movie released in 300 theatres is considered to be a success if sales figures for the first two days exceeds 300 million yen (approx.. $3million), sales in the 100 million yen range… is quite problematic”. At this rate, the final theatrical figures may not even reach 1 billion yen (approx. $10 million). “The cost of the uniforms alone, for the main characters comes to 20 million yen (approx. $200 thousand). Production costs, including advertising comes to 600 to 800 million yen (approx. $6 to 8 million). With sales from the secondary market, this movie may just break even.
Gatchaman is a popular science fiction animation, nostalgic to many adults today. Originally broadcast in 1970 as “Kagaku Ninja-tai Gatchaman” (Science Ninja Force Gatchaman), the story stylishly portrayed five youth battling the forces of a secret organization which was attempting world domination. The program had gained explosive popularity alongside their trade-mark attack “Kagaku Ninpo Hinotori” (Science Ninja-form Firebird) and their opening theme song. This live action adaptation cast with Matsuzaka, Gohriki, Go Ayano, Tatsuomi Hamada and Ryohei Suzuki as well as the use of the newest VFX technology bring the story to life. Prior to its release, the movie had also become a popular topic.
According to the movie paper, Bunka Tsushin, surveys taken the first day after the release, 34.7% of the viewers were in their 40s with 21.6% in their 50s, 15.6% were aged 16 to 19 with 11.6% being in their 30s, showing that the majority of viewers were middle aged. Seeing these results, theatre personnel commented “most people coming to see the movie are of an older age group, familiar with the original anime, but the casting had a younger crowd in mind, completely missing their mark. This firebird has crashed and burned”.
There has been an increase in the number of live action and CG movies based on animations, but only a small number of them have become hits. Yatterman in 2009 and Space Battleship Yamato in 2010 were successful but Casshern in 2004 barely broke even. Devilman in 2004, with a production cost of 1 billion yen (approx. $10 million) was a big flop with sales of 500 million yen (approx. $5 million). Cuty Honey, also from 2004 was another flop with the result forcing the production company to be dissolved. Dragonball Evolution, the Hollywood adaptation of Dragonball, also did not perform well in Japan.
According to movie critic Yukiko Anpo, Yatterman was true to the original and was also cast well, resulting in its success. Yamato, with their over-the-top advertising and tie-ins also managed to bring in the crowds, but Gatchaman was one mistake after another.
“The association between characters and birds had been tossed out and the element of a love triangle between some of the characters had been thrown in, causing fans to turn away. The world is supposed to be on the verge of collapse, but Tokyo is unaffected in the beginning, showing that the setting and the movie are not true to each other. To top it off, they did a half-assed job at incorporating elements of the original animation, causing faithful fans to become irate while making it impossible for new fans to enjoy as well. The final straw was the fact that although this is an action movie, there was not a single member of the team who appeared to have ever received physical training."
The fact that a classic animation is famous, doesn’t seem to be a guarantee for success.
Save a Tree, Eat a Beaver.