As you can see, we’re trying to do our part to help out the 2015 Masters of the Universe Classics Club Eternia subscriptions. Hopefully you’ve subscribed as well. If not please go over to Matty Collector right now and get in on all the action!




Hey all of you Masters of the Universe Classics fans out there! Well, as I’m sure you’re well aware of by now, we got some pretty unsettling news this week. Even though during the San Diego Comic Con it looked like the 2015 Club Eternia subscriptions were selling really well and it looked as if we were going to sail really easily right through the end. We were all amazed at the huge amount of support fans were showing for the line. The 2015 Club Eternia looked like such an early success at that point that we’d even already been discussing with Mattel what we were possibly going to do with 2016 MotU Classics line-ups.

Unfortunately, things seemed to have stalled out just before the end of the original end date for the subscriptions, and we ended up about 10% short of the goal needed to make the 2015 line a reality. We’ve seen people speculating that this might be some sort of ploy by Mattel to boost sales even farther over the percentage needed, but that’s simply not true. We discussed the actual numbers with Scott Neitlich (Mattel’s own ToyGuru) yesterday, and we can assure you that we are indeed just a small amount short of hitting the goal needed to make the 2015 Club Eternia subscription happen.

We’re about 90% there and we just need one little extra bump to get us over the edge. Obviously that’s where you come in, He-Fans and She-Ravers! If you’ve already bought a 2015 Club Eternia subscription – thank you! But your work here isn’t done. Please help to spread the word and let other people know that it’s not to late to jump onboard and help to make MotU Classics one of the most spectacular action figure lines in toy history.

The 2015 MotU Classics: Club Eternia subscriptions are going to re-open tomorrow, Friday, 8/22 at 9:00 am pst, and close on Monday, 8/25 at 11:59pm pst

I mean c’mon… Did you ever think you’d get a Madame Razz or Broom figure in MotU Classics? What about Lizard Man? Gwildor? A New Adventures She-Ra? That awesome Tung Lashor? Mermista? The fan-chosen Huntara? If we don’t make that subscription happen some of those figures may never see the light of day, and we might have to shave O-Dawg’s head just to make us all feel better.

So please, if you can, go over to Matty Collector tomorrow and sign up for your MotU Classics: Club Eternia subscription! Let’s wrap this thing up with a bang, not a whimper. Thanks a TON!!

Jim, Eric, Cornboy, Shane, Sherri and O-Dawg


SDCC 2014 Photo & Video Coverage! (UPDATED)


As 2014 San Diego Comic Con progresses, we’ll gather the coverage from various toy news sources and post them here.


Well, we will anyway… Come see these fellas both packaged and out of their packages at the 2014 San Diego Comic Con, booth #3345!





This coming Monday, July 14th at 3pm est the Four Horsemen are going to have a Power Lords Summer Cleaning sale! We have been tidying up the Store Horsemen warehouse and we’ve found some items that were previously listed as “sold out” and we’ll be putting them back up on the Store Horsemen for sale until they’re all gone.

This sale will be open to Power Lords Fan Club members ONLY for the first 48 hours of the sale and will open to the general public on Wednesday, July 16th at 3pm est if any stock is left.

Items like the very first Power Lords items released – the black & white Power Soldiers, the Slate Zone soldiers, the original purple & magenta Ggrapptikk Grunts, and even hard to obtain seven piece variant head packs!

There will be no limit to the number of each of these items purchased, but please keep in mind that there are VERY small quantities of all of the items that will be going up for sale Monday and we expect some of them so sell QUICKLY, so any orders that are accidentally taken for items that have sold out before we’ve had the chance to mark them as such WILL be cancelled. Sorry for that inconvenience.

So be sure to go HERE early on Monday to make sure you get your hands on some of these about to be extinct items!





Originally available as part of a Power Lords Fan Club membership, now you can purchase your very own cosmic blue Power Lords t-shirt with the horrific image of the four-fisted brute, Ggripptogg (drawn and colored by fan favorite Nate Baertsch) and the Power Lords logo on the front.

These awesome t-shirts are available in various sizes but they’ve also been produced in very low quantities so get yours now because once we’re out of stock on the various sizes, any orders taken past that will be cancelled.

Just click HERE to go directly to Store Horsemen!



All of the orders for Power Lords items (and other recently placed orders for various Four Horsemen merchandise) placed before 7-4-2014 have now been shipped, and orders placed on or after that date up through today will be shipping tomorrow.

Please allow a week or so from today for delivery within the US and if you haven’t gotten your order by then, please feel free to contact us through our customer service email address on the Store Horsemen website. Thanks for all of your support!



Our friend, geek blogger and prolific cosplayer Tanya Tate launches full throttle into an campaign to complete production on her My Hero Toys customizable vinyl figure platform. The My Hero Toys vinyl figure is designed to be customizable by the user to create various characters, established or new. The customizable vinyl figure craze has become a popular hobby as of late, one that major media companies have taken part of. Tanya saw the need for a heroic female platform and began designing it over a year ago. Now, as the My Hero Toys line goes into the final phase of production, she is looking to crowdsourcing for completion.

I saw that there wasn’t an already established strong female blank form, so I created one,” said Tanya. “It has been a long and exciting journey to produce this figure and I’m very close to completion. I look forward to having these in hand soon with the help of my supporters.

Tanya’s page can be found HERE